A team of professional decorators, thousands of opinions and artificial intelligence
We’re a team of professional decorators with one goal: produce quality reviews of decorating products so DIYers and professionals alike can find the right product for the job.
But how do we do that?
It’s simple.
We take thousands of opinions from professional decorators who have actually used the products, plug those opinions into our AI and produce a review that is honest and balanced.
Our Review Methodology
We’ve been reviewing decorating products for years. The old formula was to buy a product, put it through its paces and then write about our experience.
Whilst this is somewhat reliable, there is no feasible way for us to test thousands of products and track their reliability over time.
There’s also the issue of using the product as a one-off. Did we buy a bad batch of paint? Are certain colours better than others? How is the paint in different environments? Questions like these are not answered reliably.
Throw in the fact that it’s just one opinion (albeit a somewhat qualified opinion!) and the reviews you’re reading are about as useful as Captain Hook’s left hand.
Therefore, we decided it makes much more sense to throw our opinion into the ring, but also invite thousands of professional decorators to have their say too.
Thousands of opinions, thousands of professionals using these products day in, day out, and absolutely zero bias.
Our AI machine then gobbles up these opinions and spits out a well balanced, critical review which you can genuinely rely on.
Each review typically has over 100 reputable contributors so you’re guaranteed to get honest insights from those working in the industry.
