Valspar Trade paint is a topic of spirited debate among professional decorators, with opinions ranging from glowing endorsements to firm disapproval. Known for its accessibility through B&Q and its extensive colour-matching system, Valspar Trade has made significant efforts to improve its reputation, but many decorators remain cautious. This comprehensive review examines the feedback shared by decorators regarding the performance of Valspar Trade products, including interior and exterior paints, woodwork finishes, and masonry paints, to provide a detailed assessment of the brand’s strengths and weaknesses.

The Evolution of Valspar Trade Paint
Valspar, a trusted name in the US for over a century, entered the UK market through an exclusive partnership with B&Q. Initially plagued by complaints about poor performance and inconsistency, the brand has since undergone extensive reformulations. The introduction of its Trade range is a notable attempt to appeal to professional decorators. While these changes have won over some sceptics, opinions remain divided, with many praising its affordability and improvements, while others still question its reliability.
Interior Paints: Tough Matt and Premium
Performance and Coverage
The most discussed product in the Valspar Trade line is its Tough Matt, often compared with its premium retail counterpart, V700. Tough Matt has garnered praise for its durability, smooth application, and touch-up capability.
- Positive Feedback:
Kevin J described a significant improvement in the formula, noting that even dark colours now cover well in two coats, a stark contrast to earlier versions of the paint. Similarly, Gavin S considers Tough Matt his “go-to” for most projects, particularly because its performance is consistent and it eliminates the hassle of indecisive clients by offering extensive colour-matching options at B&Q.Amy P, who upgraded from Premium to Tough Matt, highlighted its superior opacity. She shared her experience of painting over lime green walls, which required only two coats, a notable achievement in the industry. - Mixed Feedback:
Not all decorators share this enthusiasm. Simon Y criticised Tough Matt for flashing when applied in darker shades, a complaint echoed by Dave C, who found it challenging to achieve an even finish on walls with deep hues. Despite these issues, decorators like Barry H and Mikey M report consistently good results when using the same product, suggesting preparation and environmental factors may play a significant role. - Negative Feedback:
Simon Y went as far as labelling the paint as “dry to the touch” and uncomfortable to use, preferring Macpherson’s Durable Matt as a better alternative. These mixed reviews highlight the variability in experiences with Valspar Trade, which remains a common theme.
Durability and Touch-Ups
One of Valspar Trade’s standout features is its ability to touch up seamlessly. Steve M found Tough Matt superior to Clean Extreme in terms of its finish and touch-up capabilities. However, decorators warn against excessive thinning, which can affect opacity and longevity.
Woodwork Paints: Eggshell and Undercoat
Valspar Trade’s woodwork finishes have received less consistent praise than its wall paints. While the Trade undercoat/primer has been noted for its smooth application, the eggshell finish has been a point of contention.
- Positive Feedback:
Steven B, who tried the Trade undercoat and eggshell, was impressed with its results. He shared photos demonstrating a professional finish, noting that it performed better than expected. - Negative Feedback:
In stark contrast, Ewan M had a frustrating experience with Valspar Trade eggshell. He described it as “translucent,” requiring several coats to achieve adequate coverage. Additionally, he found its consistency comparable to wood stain, unsuitable for achieving a smooth and durable finish.
This inconsistency makes it a less reliable choice for woodwork, with many decorators preferring other brands for these applications.
Valspar Trade Masonry Paint
Valspar’s masonry paint has also seen its share of criticism and praise, primarily due to its performance in exterior conditions.
- Positive Feedback:
Gavin B regards the Valspar Trade masonry paint as “highly recommendable,” stating it performs better than other leading brands like Sandtex and Dulux Weathershield. Mark G shared a similar sentiment, reporting no issues during a summer job using the product. - Negative Feedback:
However, not all experiences have been positive. Louie T experienced streaking after light showers, despite the paint having over eight hours to dry. Pete C reported that a medium shade faded significantly within a year, raising questions about the product’s longevity in harsh weather.
The mixed feedback on Valspar’s masonry paint suggests it may be suitable for mild climates and non-exposed areas but may fall short in demanding environments.
Common Challenges with Valspar Trade
While Valspar Trade has made significant improvements, several recurring issues affect its reliability:
1. Adhesion Issues
Chris A and others highlighted adhesion problems with Valspar paints, particularly the V700 range. These paints reportedly struggle to stick to mist coats or new plaster without the use of a specialised primer. Decorators suggest applying a diluted mist coat with the same product or opting for a high-quality primer to mitigate this problem.
2. Poor Coverage in Dark Colours
Decorators frequently mention that Valspar Trade paints perform inconsistently in dark shades. Roy F and Ewan M both reported needing up to five coats to achieve an acceptable finish, particularly when using dark blue or green tones. While lighter colours often cover in two coats, the struggles with dark shades remain a point of contention.
3. Variability in Results
Perhaps the most significant criticism of Valspar Trade is its inconsistency. While some decorators, like Amy P and Kevin J, consistently achieve excellent results, others, like Simon Y and Tony O, experience issues with flashing, poor opacity, or unexpected sheens. This unpredictability makes Valspar a risky choice for professionals who rely on consistency to meet deadlines.
4. Odour Concerns
Valspar paints have historically been associated with a distinct smell, often likened to “cat urine.” While the brand has taken steps to address this issue, some decorators still report lingering odours during the drying process, particularly in the V700 and Premium ranges.
Strengths of Valspar Trade
Despite its challenges, Valspar Trade has several advantages that make it a contender for decorators:
- Extensive Colour Matching:
B&Q’s precise colour-matching system allows customers to select bespoke shades with ease. This is particularly beneficial for decorators working with clients who have specific aesthetic requirements. - Improved Durability:
Many decorators note that the newer formulations, particularly in the Tough Matt and masonry ranges, are more durable and less prone to wear and tear. - Affordability:
Compared to premium brands like Dulux and Johnstone’s, Valspar Trade offers a cost-effective alternative, particularly when purchased with trade discounts. - Accessibility:
As a B&Q-exclusive brand, Valspar Trade is readily available across the UK, making it convenient for decorators to source at short notice.
Decorator Tips for Using Valspar Trade
To maximise the performance of Valspar Trade paints, decorators have shared the following advice:
- Invest in Preparation:
Ensure surfaces are well-prepared and primed for better adhesion. Avoid using cheap contract paints for mist coats, which can create chalky surfaces that inhibit proper bonding. - Test Colours and Finishes:
When using dark colours, apply a sample to a small area first to assess opacity. Consider using a flat matt base coat in a similar colour for better coverage. - Consider Environment:
For exterior applications, choose milder weather conditions to ensure proper drying. If durability is a concern, apply an additional topcoat for added protection. - Don’t Over-Thin Paints:
While some decorators thin paints for better flow, excessive thinning can compromise coverage and durability, particularly in premium and trade ranges. - Stick to the Trade Range:
Many decorators agree that the Trade range outperforms Valspar’s retail lines. For walls, Tough Matt is the preferred choice, while for exteriors, Trade masonry paint is a safer bet.
Final Verdict: Is Valspar Trade Worth It?
Valspar Trade is a brand that continues to evolve, with its Tough Matt standing out as a solid option for most interior projects. While it may not yet rival the reliability of Dulux or Johnstone’s, its affordability, improved durability, and accessibility make it a viable choice for budget-conscious decorators or projects with unique colour requirements.
However, its inconsistencies—particularly in dark shades and woodwork paints—mean it is not without risks. Decorators should approach Valspar Trade with caution, testing products on a small area before committing to larger projects. For those willing to work around its quirks, Valspar Trade can deliver impressive results, but for those seeking unwavering reliability, traditional trade brands may remain the preferred option.
In conclusion, Valspar Trade is a mixed bag. It is not without its challenges, but its affordability and accessibility ensure it remains a contender in the professional decorating world. As with any paint brand, understanding its strengths and weaknesses is key to achieving the best results.