Dulux Diamond Matt is a popular paint among professional decorators, known for its durability and ease of application. However, opinions on this paint vary widely within the industry. This article has taken perspectives of seasoned decorators to understand the good, the bad and the ugly of Dulux Trade Diamond Matt.

Advantages of Dulux Diamond Matt
Durability and Scrubbability
Many decorators, such as James Walker and Simon Harris, appreciate Dulux Diamond Matt for its durability and scrubbability, making it an excellent choice for high-traffic areas and spaces that require frequent cleaning. Walker mentioned that the product performs excellently when used correctly, providing long-lasting results. Harris added that he used it in his own home, where it withstands regular scrubbing without showing signs of wear.
Coverage and Finish
Decorators like Thomas Green and Matthew Clarke highlight the good coverage and finish provided by Dulux Diamond Matt, especially when applied properly. Green expressed a preference for this product due to its easy application and smooth, even finish. Clarke noted that while there are other good options available, Dulux Diamond Matt remains a reliable choice for its overall performance.
Challenges with Dulux Diamond Matt
Application Difficulties
Several decorators, including David Brown and Jack Carter, mention challenges with the application process, particularly regarding the consistency and the potential for dragging if not applied correctly. Brown noted that the product can dry too quickly under certain conditions, which can cause issues during application. Carter suggested sanding between coats and adding a bit of water to the second coat to improve the finish.
Opacity Issues
The opacity of Dulux Diamond Matt, particularly in white, has been a point of contention among decorators. Many, like Robert Mitchell and Adam Evans, have found that achieving a solid, consistent finish can require multiple coats. Mitchell highlighted this challenge, noting that while the finish may look fine from certain angles, it can appear uneven when viewed from others.
Cost Concerns
The cost of Dulux Diamond Matt is another frequently mentioned concern, with some decorators feeling that there are equally effective alternatives available at a lower price. Several professionals, including Michael Phillips and Luke Robinson, pointed out that while the product is high quality, there are more cost-effective options that provide similar results.
Formula Change
Recently, decorator Mike Davies of The Decorators Forum discussed a significant formula change in Dulux Trade Diamond Matt. He noted that the updated formula has improved the paint’s performance, making it even more resilient and easier to apply. This update has been well-received by many in the industry, who have observed improvements in both finish quality and application ease.
Alternative Recommendations
Given the mixed reviews of Dulux Diamond Matt, some professional decorators recommend alternative products that they have found to perform better or offer better value for money.
Crown Clean Extreme
Crown Clean Extreme is often suggested as a viable alternative, praised for its durability and ease of application. Decorators like Daniel Smith and Oliver Bennett find it to be a better value while still delivering excellent performance.
Tikkurila Optiva 5
Tikkurila Optiva 5 is another highly recommended alternative. Chris Turner and Ryan Cooper have noted its superior finish and easier application process compared to Dulux Diamond Matt.
Conclusion
While Dulux Trade Diamond Matt has its merits, including durability and a good finish, it also presents challenges such as application difficulties and opacity issues. Considering alternatives like Crown Clean Extreme and Tikkurila Optiva 5 might offer better value and performance for some decorators. The recent formula change noted by Mike Davies suggests improvements, but the product still faces stiff competition in the market. Ultimately, the choice of paint will depend on specific project requirements and personal preferences.