Dulux Heritage Paint has been gaining significant attention among professional decorators and homeowners seeking a premium finish with timeless appeal. Known for its rich colour palette and high-quality formulations, this paint range promises both aesthetic excellence and durability. To provide a comprehensive review, we gathered insights from experienced decorators who have used Dulux Heritage Paint extensively in various projects.

Overview of Dulux Heritage Paint
Dulux Heritage Paint is part of Dulux’s premium collection, offering a curated selection of classic colours inspired by historical designs. Available in finishes like Velvet Matt and Eggshell, it aims to blend traditional elegance with modern performance. The range is designed to deliver a luxurious finish that stands the test of time, both in style and durability.
Coverage and Opacity
One of the standout features of Dulux Heritage Paint is its exceptional coverage, particularly with darker shades. Professional decorators consistently praise its ability to cover contrasting base colours effectively, often requiring fewer coats than other brands.
For instance, when using deep colours like navy or dark green over lighter shades such as magnolia or white, decorators have found that two coats are typically sufficient to achieve a solid, even finish. This is noteworthy because darker paints often require multiple applications to prevent the underlying colour from showing through.
However, it’s important to note that lighter colours in the Heritage range may need additional coats for full opacity, especially when covering darker base colours. Some decorators recommend applying a grey undercoat when transitioning from dark to light shades to improve coverage efficiency.
Application and Finish
Decorators frequently highlight the paint’s ease of application. Dulux Heritage Paint has a smooth consistency that allows it to glide onto surfaces effortlessly, reducing application time and labor. The paint’s viscosity strikes a balance between being thick enough to cover imperfections and thin enough to flow well, which is particularly beneficial when cutting in edges or working on detailed areas.
The Velvet Matt finish, in particular, has received acclaim for its luxurious, velvety texture that adds depth and sophistication to walls and ceilings. It dries to a true matt finish, minimising the appearance of surface irregularities and providing a contemporary look that complements both modern and traditional interiors.
Some professionals suggest that slightly thinning the paint with a small amount of water can enhance its flow, especially in warmer conditions or when using darker colours, which tend to be thicker due to their pigment content.
Durability and Washability
Durability is a critical factor for any paint, and Dulux Heritage Paint does not disappoint in this regard. The paint is classified as Class 1 scrub-resistant, indicating that it can withstand rigorous cleaning without compromising the finish. This makes it suitable for high-traffic areas where walls are prone to scuffs and marks.
Users have reported that marks and stains can be wiped off easily without leaving residual marks or causing the paint to fade. This level of washability ensures that the painted surfaces maintain their pristine appearance over time, adding to the long-term value of the investment.
However, for areas exposed to high levels of moisture or grease, such as kitchens and bathrooms, some decorators advise caution. While the Velvet Matt finish is durable, it may not be as resistant to moisture as specialized kitchen and bathroom paints. In such cases, opting for the Heritage Eggshell finish or a paint specifically formulated for wet areas might be more appropriate.
Price Point
Dulux Heritage Paint is positioned as a premium product, and its price reflects this status. While it is more expensive than standard trade paints, many professionals believe that the superior quality, coverage, and finish justify the higher cost. The paint’s efficiency, in terms of requiring fewer coats and offering long-lasting durability, can offset the initial investment over time.
For budget-conscious projects, decorators suggest discussing options with clients, as the long-term benefits of using a high-quality paint like Dulux Heritage can provide better value compared to cheaper alternatives that may require more frequent repainting or maintenance.
Equipment Considerations
A few decorators have noted that the rich formulations of Dulux Heritage Paint, especially in darker shades, can be tough on equipment like roller sleeves. The paint’s thick consistency and strong pigmentation may make cleaning tools more challenging, potentially leading to the need for more frequent replacements.
To mitigate this issue, it’s recommended to wash brushes and rollers promptly after use and to use high-quality equipment designed to handle premium paints. Some professionals suggest dedicating specific rollers to use with Dulux Heritage Paint, particularly when working with deep colours.
Comparison with Other Brands
When compared to other high-end paints like Johnstone’s UltraLast or Tikkurila Optiva, Dulux Heritage Paint holds its own. Decorators who have used multiple brands often cite Dulux Heritage as superior in terms of coverage, finish, and ease of application. Its ability to provide a flawless finish without picture framing or flashing sets it apart from some competitors.
However, as with any product, preferences can be subjective, and some professionals might favor other brands based on specific project requirements or personal experience. It’s always advisable to consider the unique needs of each project when selecting a paint.
Final Thoughts
Dulux Heritage Paint has established itself as a top choice among professional decorators seeking a high-quality, durable, and aesthetically pleasing paint. Its excellent coverage reduces application time, and its luxurious finishes enhance the overall look of any space.
Advantages:
- Exceptional Coverage: Reduces the number of coats needed, saving time and resources.
- Superior Finish: Provides a smooth, velvety texture that enhances the visual appeal of interiors.
- Durability: Class 1 scrub-resistant, making it suitable for areas that require regular cleaning.
- Ease of Application: Flows well and applies smoothly, even on challenging surfaces.
Considerations:
- Higher Cost: The premium price may impact budget-sensitive projects.
- Equipment Wear: May require more careful cleaning of tools or investment in higher-quality equipment.
- Suitability for Wet Areas: May not be ideal for kitchens and bathrooms without selecting the appropriate finish.
Recommendation:
For those prioritising quality and longevity, Dulux Heritage Paint is an excellent investment. Its performance can enhance the reputation of professional decorators and provide homeowners with a finish that stands the test of time. While the initial cost is higher, the benefits in terms of durability, appearance, and client satisfaction make it a worthy choice for premium projects.
Note: This review is based on the experiences and opinions of professional decorators. Individual results may vary based on specific project conditions and application methods.